Understanding the Upcycling Market in the US

La French Tech New York invites you to an exclusive fireside chat featuring Lauren Benton, General Manager USA of Backmarket and Samina Virk, CEO North America of Vestiaire Collective. This insightful conversation, generously sponsored by Orrick, will take place on February 28, 2024, at Backmarket's new offices and will delve into the strategies, challenges, and lessons learned during the expansion of these innovative companies into the U.S. market.

​Background on the Companies:

• ​Backmarket: As a leading platform for refurbished electronics, Backmarket has successfully carved its niche in providing consumers with high-quality, certified refurbished devices. With a commitment to sustainability, Backmarket has redefined the electronics marketplace.
• ​Vestiaire Collective: Vestiaire Collective, under the leadership of its CEO, has become a global player in the pre-owned fashion market. Connecting fashion enthusiasts and promoting the circular economy, Vestiaire Collective emphasizes the value of second-hand luxury items.

​Fireside Chat Highlights:

​During this fireside chat, the leaders will share insights on:

1. ​Business Expansion Strategies: Learn about the meticulous planning and execution that contributed to the successful expansion of both Backmarket and Vestiaire Collective into the U.S.
2. ​Dos and Don'ts in the U.S. Market: Gain valuable advice on navigating the U.S. market, understanding the cultural nuances, and avoiding common pitfalls.
3. ​Lessons Learned and Best Practices: Discover the lessons these companies learned along the way and the best practices that played a pivotal role in their growth.
4. ​Converting U.S. Users to Refurbished and Second-Hand Purchases: Explore effective strategies for converting U.S. consumers to embrace refurbished and second-hand items.
5. ​Challenges and Solutions: Delve into the challenges faced during the expansion, particularly in convincing consumers to choose sustainable and pre-owned options, and the innovative solutions implemented.
6. ​Evolution of Right to Repair Actions: Understand the evolving landscape of right to repair actions in the U.S. and how it impacts the operations and ethos of Backmarket and Vestiaire Collective.

​This fireside chat promises to be a unique opportunity to gain firsthand insights from industry leaders who have successfully navigated the complexities of the U.S. market. Join us for an engaging and informative discussion that goes beyond the surface of business expansion. The fireside chat will be followed by a cocktail.

​A special thank you to our Community Partners: Business France, French-American Chamber of Commerce - New York

​Register to secure your spot for this exclusive fireside chat, spots are limited! We look forward to your presence at this enriching event.